From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: � Guerilla marketing � Marketing to Boomers and Latinos � Online marketing � Targeted-but-affordable direct mail � Sample marketing plans for several types of small businesses (as well as a couple of larger projects) � Practical, do-it-yourself distribution strategies � Analysis of business segments and trends, and much more.
One bowl, two sppons. Share a dessert together -- it's sweet and it's cheap! Pack a picnic lunch and enjoy a test drive in your fantasy car with your spouse. Create a memorable piece of art t
Annuities are financial products that guarantee the holder a fixed return so long as the holder remains alive, thereby providing insurance against lifetime uncertainty. The terms of these contracts depend on the information available to insurance firms. Unlike age and gender, information about individual survival probabilities cannot be readily ascertained. This asymmetric information causes market inefficiencies, such as adverse selection. Groundbreaking in its scope, The Economic Theory of Annuities offers readers a theoretical analysis of the functioning of private annuity markets. Starting with a general analysis of survival functions, stochastic dominance, and characterization of changes in longevity, Eytan Sheshinski derives the demand for annuities using a model of individuals who jointly choose their lifetime consumption and retirement age. The relation between life insurance and annuities that have a bequest option is examined and "annuity options" are proposed as a response to the lack of secondary markets.
This book also investigates the macroeconomic policy implications of annuities and changes in longevity on aggregate savings. Sheshinski utilizes statistical population theory to shed light on the debate of whether the surge in savings and growth in Asia and other countries can be attributed to higher longevity of the population and whether this surge is durable. This book shows how understanding annuities becomes essential as governments that grapple with insolvency of public social security systems place greater emphasis on individual savings accounts.
An important work on an essential subject, Fierce Angels explores and explodes the idea of the “strong black woman” as never before.
Authoritative yet deeply personal and daringly confessional, Sheri Parks’s bold new study of the black female’s role as communal savior and martyr will challenge and change anyone who reads it. Fierce Angels exposes the overwhelming emotional costs—as well as the benefits—attached to this role.
Parks, an esteemed scholar and popular media personality, provides exclusive interviews and astute analysis, as well as accounts of her own searing and inspiring experiences, to highlight the myths and the realities of black women’s lives. Beginning with the oldest ongoing archetype, the Dark Feminine, Parks reveals the layered significance of the fertility of darkness—the abyss out of which the world was spoken into existence, the primordial creator in ancient Greek, Sumerian, and West African cultures, and the essence of Mother Earth herself. As these myths matured, they played critical parts in the assignment of maternal roles to women of African descent, the Dark Feminine acquiring a particularly acrid scent once she crossed the Atlantic Ocean in shackles, bound for a life of slavery. Parks traces the development of the “strong black woman” throughout her life on Southern plantations and New York streets and in count kitchens in between. From the Black Madonna celebrated by Italian Americans to the nurturing and self “Mammy” forced to nurse her master’s child before her own, these abiding symbols of fortitude and dependability only solidified the mold into which the powerful dark woman was cast and paved a path that her descendants would have no choice but to follow. Fierce Angels follows the inheritors of this legacy of power, compassion, and familial devotion into today’s world, seeing her in Coretta Scott King, who relinquished her dreams for those of her husband, and in Angela Dawson, a mother in East Baltimore whose home was fire-bombed when she tried to save her community from drug dealers. Parks also shares important examples from entertainment, cogently reexamined and in some cases surprisingly reclaimed, from Hattie McDaniel in Gone with the Wind to the no-nonsense Lieutenant Anita Van Buren played by S. Epatha Merkerson on Law & Order. Bringing it all home, Parks recalls the personal costs she’s paid for her own identity and fascinatingly captures those moments when she is expected to be all and know all, whether for her students at work or for strangers in the produce aisle in the supermarket. She investigates the support systems holding these stereotypes in place—latched onto by those both within and outside the traditional black community—and challenges readers, mothers, and daughters alike to examine how damaging and rewarding the assignment of this role can be and to take control of it within their lives. Credible and cathartic, piercing and provocative, Fierce Angels is a book born of pain and introspection, a work sure to stir debate and become the primary source on this vital topic.
For Kip Barrett, a secret commission from her boss’s boss’s boss, CEO Tamara Sterling, shows that the respect she’s earned for her integrity and intelligence is justified. All she has to do is what she’s done successfully before: Follow the money, find the high-tech thief, and document it so the culprit gets the justice they deserve. This case is different, though. This time the embezzler is someone inside Sterling Proof, the financial industry’s most-trusted investigation firm. That one of their own could turn out to be a thief is bad enough, but that it wasn’t detected and dealt with immediately is even worse. The scandal would destroy Sterling Proof’s unparalleled and unblemished reputation for ethical conduct and security.
Kip has to find out how and who, and no one but Tamara can know what she’s doing. As Kip gets closer to discovering the embezzler, her clandestine meetings with Tamara grow more frequent. To her consternation, her admiration for Sterling’s work is compounded by an undeniable physical chemistry. But there’s a rule about fraternization, and Sterling investigators never break the rules. She needs to wrap up her findings before anyone—including her emerging prime suspect Tamara Sterling—realizes Kip is not above temptation. This sizzling romance is the latest page-turning story from Golden Crown and Lambda Literary award-winning author Karin Kallmaker.