The Complete Idiot's Guide to Marketing

The Complete Idiot's Guide to Marketing
Language English
ISBN13: 9781592571352
Author: Sarah White
Goodreads Rating: 2.91
ISBN10: 1592571352
Pages: 464
Published: November 4th 2003 by Alpha
Genre: Language

From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: � Guerilla marketing � Marketing to Boomers and Latinos � Online marketing � Targeted-but-affordable direct mail � Sample marketing plans for several types of small businesses (as well as a couple of larger projects) � Practical, do-it-yourself distribution strategies � Analysis of business segments and trends, and much more.